Alliance for Climate Protection
Description
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The Alliance for Climate Protection is an organization in the United States aiming to 'persuade people of the importance, urgency and feasibility of adopting and implementing effective and comprehensive solutions for the climate crisis'. The founder and current chairman of the alliance is former US Vice President Al Gore.
The Alliance is launching a three-year, $300 million campaign aimed at mobilizing Americans to push for aggressive reductions in greenhouse gas emissions. This campaign is one of the most ambitious and costly public advocacy campaigns in U.S. history.
The Alliance is a member of Save Our Selves, the organizers of the July 2007 Live Earth concerts.
According to the organization, research in January 2007 indicated that while 77% of Americans believe that there is solid evidence that the Earth is warming, only 47% understand its link with human activity. The Alliance believes that explaining this link, and motivating people to take action, is the organization's key challenge.