East Bengal
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Kingfisher East Bengal Football Club is an Indian football (soccer) club based in Kolkata. The club was originally known as the East Bengal Club. In 1998, the name of the club was changed from the East Bengal Club to the Kingfisher East Bengal Football Club as United Breweries obtained a 50% stake in the club and renamed it to promote their Kingfisher beer.
East Bengal also has a multi-collaborative tie-in with Leicester City FC, UK for an exchange program with junior footballers, in respect to coaching techniques, sports science, and other developmental programs.
East Bengal also has a multi-collaborative tie-in with Leicester City FC, UK for an exchange program with junior footballers, in respect to coaching techniques, sports science, and other developmental programs.
Source: Wikipedia.
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