Hammarby IF
Description
Hammarby Fotboll is a Swedish football club located in Södermalm, Stockholm. The club is often referred to as the less formal name Bajen (a short form of a mock-English pronunciation of "Hammarby").
The club was formed in 1889 under the name of Hammarby Roddförening (eng: Hammarby Rowing Association). In 1897 the name was changed to Hammarby Idrottsförening (Hammarby IF) as many of the club's athlethes were now engaging in more sports than just rowing. In 2001, the A-team, B-team and the J-teams were separated from the youth teams and the club is referred to as Hammarby Fotboll.
Until recently, Hammarby were considered a yo yo club, being regularly promoted and relegated through the Swedish leagues. The team has played in the top division since 1998 and won their first and so far only Allsvenskan title in 2001.
Often historically regarded as a 'working class team' owing to their geographical location in the south of Stockholm, the club is now almost half owned by the Anschutz Entertainment Group.
Hammarby has Nike, Inc. as official material sponsor and has Folksam , Falcon and Intersport as biggest sponsors. The club sponsors Unicef and thereby is allowed to wear the organization's logo on the jersey.