MOG
Description
MOG is a social networking site where computer users who listen to their music primarily on their computers or iPods can set up personal pages with their musical interests and listening history. There are tools for connecting with other similar users. MOG is similar to Last.fm, but it first uploads a listing of a user's digital music collection to their MOG page, then it keeps track of what music is played on the user's computer.
Other features include music-focused blogging, dedicated pages for artists, albums and songs, tagging of music items, and direct links to iTunes and Amazon for music purchases. The site distributes a small application called MOG-O-MATIC that continuously updates the user's MOG site with the music currently playing on their computer or listened to on an iPod and any music added to the user's digital collection.
MOG was started by David Hyman, former CEO of Gracenote, co-founder of Addicted to Noise.
MOG is built on Web 2.0 technologies, including Ajax and Ruby on Rails, and powered by Gracenote Music ID technology.
MOG is a privately-held company headquartered in Berkeley, CA. Since its launch on June 20, 2006, MOG has been featured in BoingBoing, Coolhunting, MTV.com, Newsweek, Rolling Stone, Blender, Reuters, Spin.com, and many other media outlets and blogs.